Is it worth advertising on Twitter? - Sumo Ads

Is it worth advertising on Twitter?

Among social media, Facebook and Instagram are the leaders. This is where the largest advertising campaigns take place. Virtually every company has an account there, actively building the image of their brand and promoting their products. Does this mean that only there you can actively fight to attract new customers?

26 April 2020 by Marcin Rott

Among social media, Facebook and Instagram are the leaders. This is where the largest advertising campaigns take place. Virtually every company has an account there, actively building the image of their brand and promoting their products. Does this mean that only there you can actively fight to attract new customers?

Not necessarily. It is also worth using less popular social media channels, such as Twitter.

What is Twitter?

Twitter was created in 2006. Four programmers called him to life, who initially planned to create a website for publishing ordinary, everyday matters, such as: “I eat dinner with user X in restaurant Y”. However, the portal was quickly taken over by politicians, journalists, people from show business and the company.

Currently, in addition to being a platform for publishing your thoughts and sharing your experiences, Twitter is primarily a place for the fastest information transfer. What makes Twitter stand out compared to other social networking sites is the character limit. For many years it was 140, and only recently it was doubled. Thanks to this, the most important information is placed there without unnecessary writing.

What is the popularity of Twitter in Poland and in the world?

Twitter’s popularity has grown from the very beginning. The first six years of activity were to bring 100 million users who sent 340 million “tweets” per day. Currently, the website has over 330 million users around the world, of which 140 million are active every day, publishing half a billion entries each. Almost one million people use it in Poland. An interesting fact is that compared to other social networking sites, the vast majority of users are men. Twitter is most popular among people between 35 and 65 years old.

The benefits of having a Twitter account

Twitter may not be as popular as its competitors from other social media platforms, but it’s still worth having an account here. It is an ideal place for easy and quick communication with its recipients. You can also run an effective image campaign here. It is very easy to establish and maintain all contacts here. This allows you to create long-term relationships with existing and potential customers. Twitter is also great as a traffic generator for other sites.

What advertising opportunities does Twitter offer?

Twitter has become a large social network used by a specific group of people. You can reach them in two ways: for free or paying for it. The first option requires more involvement, primarily by creating relevant entries that will intrigue users. Thanks to this, so-called ranges, achieved through “retweets”, that is, passing the entry further.

Recently, Twitter allows Polish companies to pay for promotion on the website. This option allows you to reach a specific and most valuable group of users. This can be done through: promoted tweets, promoted accounts, promoted trends. Through such campaigns, you can effectively reach millions of users around the world and successfully establish your brand’s position on the market.