A lot of entrepreneurs are wondering if it is worth investing in Google Ads. Some of us see great potential in such a campaign, but are still hesitant to make the final decision. What is worth knowing about this topic? Why use Google Ads?
Google as the most popular search engine
There is nothing to cheat, Google is the most popular browser in the world and probably will not change anything for many years. It is worth mentioning that as many as 90 percent of Internet users in the world and over 95 in Poland are using Google. That is why Google Ads is a very effective and effective tool for absolutely every entrepreneur who wants to actively reach their potential customers. Regardless of whether we deal with a small estate beauty salon or a popular online store that operates in many countries. If customers are looking for us on the internet, then we must do everything to let them find us.
What does Google Ads give us?
It allows us to gain a strong and stable position of the company on the market. Regardless of whether the goal of our business is sales, building brand awareness, customer loyalty or acquiring leads, the Google Ads campaign can help us in all this. When introducing a new product, each of us wants to draw the attention of customers. We also can’t forget that Google Ads allows us to promote when we feel like it. Therefore, it is an ideal solution when dealing with seasonal products or actions.
Why should you opt for a Google Ads campaign?
Of course, the biggest advantage of this solution is immediate results. When we create our campaign, the system needs only 12-15 minutes before it starts working. This is the huge advantage of Google Ads over another popular solution, which is SEO. In the case of the second solution, we will have to wait many months for effects. Google Ads gives us results in a very short time. This is extremely important, because even companies that are just beginning their activities are able to face pioneering corporations in a given industry. In turn, larger companies have the opportunity to consolidate their already strong market position.
What ad formats can we choose?
The Google Ads system provides us with a selection of ads that can be tailored to your taste. What can we choose?
- Text advertising. It is displayed to all users in the text company. Enables reaching people who often use Google;
- Graphic advertising. This is a kind of presentation of given products or services on specific websites that work with Google search engine;
- Automatic advertising. The combination of the previous two allows for automatic adjustment of space due to appearance, format or size;
- Product advertising. Is responsible for displaying to users the photo, price, product title and name of the store;
- Application advertising. Its task is to send customers to a given app store, where they can purchase a given product;
- Video advertising. It can be shown as a completely independent advertisement or in a given streaming;
- Call-only advertising. Only shown on equipment that can be used to make a phone call.
As you can see, Google Ads is a great campaign that offers us a number of benefits and opportunities, so it’s worth choosing it as a way of promotion on the Internet.