Why use LinkedIn in your marketing activities? - Sumo Ads

Why use LinkedIn in your marketing activities?

LinkedIn is an extremely popular business network today to present your skills and previous professional experience to a potential employer. The initiation of appropriate actions via this platform undoubtedly has a great impact on employee development, but not only.

20 April 2020 by Kamil Brzoza

LinkedIn is an extremely popular business network today to present your skills and previous professional experience to a potential employer. The initiation of appropriate actions via this platform undoubtedly has a great impact on employee development, but not only.

This tool is equally popular among recruiters because currently LinkedIn associates over 645 million specialists from various industries from over 200 countries. It is worth to use its potential and run your own advertising campaign through it.

Why you should have your page on LinkedIn

LinkedIn is undoubtedly the best tool that has been working since 2003 to develop your personal brand. Creating an account there has a direct impact on our visibility and recognition among other specialists in a given industry. This platform is dedicated literally to anyone who is willing to self-develop. Thanks to this, both the student looking for the first job and an experienced specialist will easily find himself in this algorithm and quickly build their own contact networks.

Creating your own accurate professional profile helps you find a job efficiently, because LinkedIn sends its users daily information on current recruitments tailored to personal competences and professional experience. Looking at this on the other hand, being a recruiter, there is no other place where you can find so many specialists in a given industry, which is why as many as 95% of them are active there. At a time when looking for a job is done almost every time via the Internet, in order to gain valuable experience and raise your qualifications, the presence on this platform may become necessary.

What advertising options does LinkedIn give you?

Four forms of advertising proposed by LinkedIn will undoubtedly allow even less experienced entrepreneurs to create their first advertising campaign.

The first form is sponsored entries (updates), which are displayed on the main page between user posts. They can be graphics, texts and movies that can be targeted at any target groups, or additionally promoted.

Another form of promotion are text ads, which are located on the right side of the screen, here, unfortunately, there is a limit of 25 characters in the header, and 75 in the main content. The whole can be enriched with small graphics or a company logo, not exceeding 50×50 pixels. The main disadvantage of this type of solution is the fact that these ads are visible only when browsing the site on a computer.

A more extensive form of advertising can be InMail sponsored messages sent to the mailboxes of the target group selected by us. LinkedIn allows detailed targeting in terms of company name and its size, industry, position and skills, location and of course gender and age.

These activities influence the detailed specification of the recipient and the most accurate adaptation of the advertisement to his needs.